Why Simplicity in Video Content Attracts Clients

Why Simplicity in Video Content Attracts Clients

We all watch videos. Lots and lots of videos (if time allows it). We have all played and then abruptly closed hundreds of videos throughout our lives. We all long for a good story to watch during our busy hours. Since it’s my profession, I’ve thought a lot about why I tend to close so many videos that people have actually put a lot of energy into making. And on the other hand, what is it that not only provokes me to watch a video to the very end but actually brings me to like and share it with others?

Well, there are actually many factors, but one of the most important is simplicity. I can’t stress this enough to my clients. They all come to me with pages of technical content, asking me to include it all in their video. Well, I get bored just reading the stuff, let alone watching it in a video to be. I mean with so many choices out there in online video content, people get bored and distracted really easily. So why would you feed them five minutes of technical words that they can’t begin or don’t care to understand?
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