The benefits of typography video?

The benefits of typography video?

Text Trumps Images and Videos
The folks at the Nielsen Norman Group spend a lot of time studying the eye movements of average web users. They use heat maps to track the points on web pages that are viewed more often than others. Their research uncovered some interesting facts. For example, one study revealed that while 22% of initial eye fixations were on graphics, 78% were in the text.



This particular study was related specifically to news readers, and arguably there is a good reason why they are more interested in words than in pictures, but this is not an isolated example. People searching through multiple pages looking for something specific tend to show similar patterns of eye-fixation. Generally, there is an “F” shaped pattern, where readers first focus on headlines and then scan the page looking for what they need. When they find something interesting, the pattern changes to a more predictable block shape, showing that they are reading through a paragraph or two.
http://comelite-studio.com/benefits-typography-video/