Explainer Videos for Startups
Explainer Videos for Startups
Advertising a startup business can be difficult, especially when you’re offer a new product or service. Not only are you trying to establish a new brand, but you have the assignment of explaining what you do and how it’s different from every other company. Oh, and did we mention that most people have short interest times? They probably aren’t going to sit down through an extended presentation or read a ten web page whitepaper.
So what can a startup video do? The answer is simple: you need an explainer video.
Short, Explanative, and To the Point
By now, you know what an explainer video is: a brief video (one to three minutes) that introduces customers to your company or product and explains what you do in an entertaining and compelling way.
An explainer video is not a commercial or an income pitch, even though they frequently include a name to action. It’s an intro designed to attract potential leads and later on convert them.
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