How do you develop a video marketing strategy when your

How do you develop a video marketing strategy when your entire budget is low?

Fortunately, video advertising doesn’t have to break the bank. Although today’s viewers expect an exceptional level of quality, a small investment of time and money can result in the next viral video.

We outline the steps involved in developing a scalable video marketing strategy on a startup budget.

Step 1: Understand the purpose of your video marketing strategy

A video marketing strategy is going to struggle if its sole objective is to “sell more widgets”. Though that may be the ultimate goal, but if you incorporate too much self-promotional content in your marketing strategy, it will be perceived as spammy and go unnoticed.

The goal of your video marketing strategy should be to educate, entertain, and inspire your viewers – this is the content that gets shared and remembered.

Although you still want to drive the viewer to the next step, your goal shouldn’t be for them to walk away feeling like you’ve just assaulted them with a sales pitch.

When is a video, memorable and sentimental, who doesn’t want to share it?
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